VALOUR CLOTHING

In the relentless pursuit of excellence

"Technical clothing, engineered for extremes"

The Valour Clothing collection is built on core values of durability, high performance, and unwavering reliability. Because when it comes to conquering the elements, it’s not the weather — it’s the clothing.  

Valour founder David Allison, served with His Majesty’s Elite Parachute Regiment & the world renowned Special Forces, 22 SAS. In varied arduous and hostile environments around the world, the regiment were sometimes issued with the best equipment money could buy, yet sometimes that wasn’t always the case or option and quite often they had to make do with using local resources to accomplish their objectives. Upon leaving Her Majesty’s Special Forces, David wanted to create a brand that is synonymous with the worlds most famous regiment, the people that serve with it and the varied operational theatres they worked and lived in, from the jungles, to the Arctic, the barren deserts, to mountains and lastly, the seas.

Tradition Woven Into Every Thread

Outerwear, Elevated by Ventile®

Both our Harbour and Patrol Jackets are crafted from natural, all-weather, PFC-free cotton textiles — offering modern performance from a time-honoured heritage fabric.

The Clocktower Foundation

Supporting The Clock Tower Fund

honouring past & present

We believe in honouring our roots, and there is no better way to do this than by supporting past and present serving members. A percentage of the profits will be donated to The Clocktower Fund.

Difficult times exist...

to make us, not break us!

We believe that Valour has a true sense of belonging and connection that few brands have. We are not aware of any single fashion brand label out there that is in the market arena that we wish to compete in.

In Valour there is hope

The vision for Valour was first sparked in 2000 during an overseas deployment. It would take years of intense experience, research, and development to bring that vision to life. David’s meticulous attention to quality materials, combined with a deep respect for military heritage, led to the creation of Valour’s signature jackets, crafted from Ventile®—a fabric originally developed to save the lives of RAF pilots flying over the Atlantic during World War II.

Testimonials

What our clients say...

2 models both in Valour Coats looking at a map sat in the boot of the car
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