Valour founder David Allison, served with Her Majesty’s Elite Parachute Regiment & the world renowned Special Forces, 22 SAS. In varied arduous and hostile environments around the world, the regiment were sometimes issued with the best equipment money could buy, yet sometimes that wasn’t always the case or option and quite often they had to make do with using local resources to accomplish their objectives. Upon leaving Her Majesty’s Special Forces, David wanted to create a brand that is synonymous with the worlds most famous regiment, the people that serve with it and the varied operational theatres they worked and lived in, from the jungles, to the Arctic, the barren deserts, to mountains and lastly, the seas.